Even if you aren't aware of everything they can do for you, a digital marketing agency might be a valuable business partner. As a sales or marketing manager, your job is to attract customers via your company's "front doors."
Because 81% of consumers do online research before making a purchase decision, it is essential to have a solid online presence that engages and nurtures customers throughout their journey. A digital marketing business can manage all of this and more for your company.
What does the term "digital marketing" mean?
Digital marketing is a multifaceted strategy for discovering, interacting, and connecting with customers online via many channels to encourage them to make a purchase and other purchases in the future.
The results of internet marketing are incredible. Blogging alone may help organizations generate 67 percent more leads than companies that never post. SEO also has a conversion rate of 14.6 percent, which is far higher than the 1.7% conversion rate of customary outbound efforts.
Some of the techniques utilized in digital marketing are as follows:
Content-based marketing
Mobile marketing, web advertising, and email marketing are all forms of video marketing. SEO stands for "search engine optimization."
Social media marketing
To help an agency achieve its marketing and sales goals, a digital marketing business uses various techniques, methods, and internet technologies. This may make building an effective and appropriate digital marketing plan challenging for most solopreneurs and small marketing teams.
Given the vastness of digital marketing, examining the most popular types of digital marketing agencies and their services is enlightening.
7 Types of Digital Marketing Companies
Choosing a digital marketing firm might be challenging if you are new to the industry. Some organizations specialize in a specific industry or service, while others provide a broad range of possibilities. Remember that the best choice for your business is decided by your budget, digital marketing goals and objectives, and how hands-on you want to be with your digital marketing.
The following are seven of the most common types of digital marketing firms:
1. DIGITAL MARKETING AGENCY
A digital marketing company may contact customers via multichannel, web, or single-channel marketing. In multichannel and single-channel marketing, agencies employ websites, blogs, email, social media, and other channels to engage with customers. Omnichannel marketing has been defined as marketing that provides a consistent customer experience across channels and devices. A digital marketing firm does typically not offer traditional marketing services.
2. FULL-SERVICE DIGITAL MARKETING AGENCY
A full-service digital marketing agency is often more significant than other businesses and offers a more comprehensive variety of digital marketing services. Businesses often work with full-service digital marketing agencies because they specialize in certain activities that the businesses need, such as lead nurturing campaigns or website redesigns. These companies may also supplement current marketing teams at a lower cost than adding new people.
3. INBOUND MARKETING AGENCY
Unlike traditional outbound efforts, an inbound marketing business provides inbound marketing approaches and strategies. Inbound marketing companies aim to position a business online so that customers may find them, acquire trust in them over time, and eventually buy from them. While inbound marketing strategies may provide significant results over time, they often need a longer time horizon (six months to a year or more) before leads and sales "hockey stick."
4. SEARCH ENGINE OPTIMISATION AGENCY
SEO (search engine optimization) services help websites and content rank better in search results for their consumers. They will recruit professionals to do the following tasks:
Trying to find keywords
Website audits and backlink audits
Content for blogs and webpages
Investigate the metadata (checking the quality of URL, title tags, meta descriptions, etc.)Video descriptions have been improved.
Making connections, as well as a lot more
An SEO company will employ data analytics and website development technologies such as Google Analytics, Google Search Console, SEM Rush, and SEO Moz, to name a few. SEO companies are often among the first to embrace search engine optimization best practices, such as maintaining compliance with Google's ever-changing search algorithm.
4. DIGITAL MARKETING AGENCY (PPC)
Paid advertising, often known as sponsored search, is another way to get people to visit a company's website. As opposed to organic traffic, paid traffic involves paying for keywords and ad placement in search results. Digital advertisements may be shown on websites, search result pages (SERPs), and social media platforms.
Digital ad agencies know how to produce eye-catching, keyword-rich ads that adhere to the best practices of the digital platforms on which they appear. Popular services include ad design and deployment for Facebook, Instagram, Twitter, and YouTube and account setup and maintenance for Google Ads Manager.
5. AGENCY FOR PPC/ONLINE ADVERTISING
Sponsored search, often known as paid advertising, is another way to get people to visit your website. As opposed to organic traffic, paid traffic involves paying for keywords and ad placement in search results. Digital advertisements may be shown on websites, search result pages (SERPs), and social media platforms. This may quickly create leads, but your campaign must be appropriately set up to reach your target audience.
Ad agencies specialize in digital marketing know-how to produce eye-catching, optimized ads that adhere to best practices. You may hire an online ad agency on its own or as part of a more comprehensive web strategy alongside other companies. While PPC is valuable on its own, it is most effective when used with a less expensive long-term system that can take advantage of the purchased traffic you generate.
6. SOCIAL MEDIA AGENCIES
Businesses look to social media agencies for help with establishing and maintaining a social media presence. Companies that manage and generate social content and put up advertisements on social media platforms like Facebook and Instagram are examples of social media firms. They'll also provide services for responding to and reacting to customer social media engagements. It's also possible to reach out to influencers for cross-promotion or affiliate marketing.
NO. 7 WEB DESIGN AGENCY
A web design company is a collection of creative designers that collaborate with businesses to build customized and optimized websites and web pages. Web designers will handle the pages' appearance, feel, and functionality, whether it's for an entirely new website, a website redesign, or a smaller project. Website businesses provide:
User experience and user interface (UX/UI) design and research.
Image production and storage.
Web development.
Web hosting.
DIGITAL MARKETING CONSULTANT
A digital marketing consultant is a professional who may or may not be employed by a digital marketing agency. Consultants specializing in digital marketing have a thorough grasp of the sector and help businesses establish a digital marketing plan. They can identify problems in your existing project, areas for improvement, and the best way to optimize your benefits. They may also have a network of other marketing experts or businesses to which they may refer you for more assistance.
What is a Digital Marketing Agency's Purpose?
Businesses choose digital marketing agencies because of their expertise in online marketing. The latest trends, best practices, and most excellent tools and approaches for digital marketing success are available to agencies.
Keep the following in mind while working with a digital marketing agency:
DIGITAL MARKETING AGENCIES GROW ORGANIC TRAFFIC TO YOUR WEBSITE
Any digital marketing campaign's ultimate goal is to get as much organic traffic to a company's website as feasible. Inbound marketing, customer journeys, and search engine search algorithms may be found in digital marketing businesses. If you collaborate with a digital marketing business, organic traffic (traffic from people who see your website online via a search engine) will increase. For less money, your website will produce more leads. These leads will also be of better quality, which will increase the chances of them making a purchase.
SALES READY LEADS ARE PRODUCED BY A DIGITAL MARKETING AGENCY
Your firm, its marketing goals, objectives, sales funnel, and ideal target customers will be recognizable to digital marketing companies. They'll also be well-versed in inbound marketing tactics, including content marketing, social media marketing, web design, and SEO.
Various inbound marketing strategies are more effective than others depending on where your leads are in your sales funnel. You'll be able to convey the appropriate message to each information in your sales conduct at the right time utilizing suitable web media if you work with digital marketing business. By shifting costs from the top to the bottom of your sales funnel, a digital marketing agency may help you generate sales-ready leads.
WORK WITH A DIGITAL MARKETING AGENCY TO EXTEND YOUR BRAND'S REACH
Your customers use the internet. You and every other digital marketing agency are fully aware of this. Because digital marketing firms specialize in promoting businesses online and establishing online relationships with customers, they know how to expand your brand's online reach. Working with a digital marketing agency through keyword research and client persona building may help your website get greater visibility. If you employ a digital marketing agency to manage your social media marketing, your business will get more online visibility across several social media platforms.
DIGITAL MARKETING AGENCIES IMPROVE YOUR MARKETING FROM TOP TO BOTTOM.
Your digital marketing agency should work as a supplement to your in-house marketing staff. In terms of specialized digital marketing experience and time, your digital marketing agency partner will fill in the holes in your internal marketing.
A digital marketing company can also help you identify weaknesses in your current digital marketing efforts. If your marketing team is small, there's a strong chance you won't have the expertise to manage an effective digital marketing campaign. Site design, SEO, public relations, email marketing, and social media marketing are just a few of the things you'll need to perform. You may not be an expert in every one of these fields.
CYS, on the other hand, is a full-service digital marketing firm that offers the following services:
The term SEO refers to optimizing a website for search engines.
PPC (pay-per-click) advertising (PPC)Social media marketing
Marketing automation is a word that describes a marketing strategy that includes content services for public relations on Facebook, email marketing, event planning, and video creation.
Putting up a webpage
Is It Time to Hire a Digital Marketing Agency?
Before deciding on a digital marketing business, it's vital to assess your company's needs. Do you need help reworking your content, implementing SEO changes, or rethinking the UX of your website? Then you'll want to analyze your company's marketing abilities, talents, and capacities to determine whether an agency can assist you, and if so, what sort. Do you have a marketing team in-house that might use some help, or do you outsource all of your marketing?
After you've answered these questions, you'll have a better idea of whether or not working with an agency is the best option. You'll also have a better idea of what type of digital marketing services your business need.
Are you thinking about hiring a digital marketing agency?
These Are the 12 Questions That Must Be Answered
Do your research beforehand if you want to collaborate with a digital marketing business. You'll also need to know what your digital marketing goals are and your budget and degree of engagement in the strategy's execution.
Some questions to ask prospective digital marketing companies include:
Is there a designated contact person or project manager at the agency?
Will in-house professionals or freelancers execute the project?
Compared to the other contracts that the agency is working on, how big is yours?
What apps and technologies do they use on the internet?
How much of your budget will be allocated to administrative costs?
What does a good client look like for an agency? Or a dissatisfied client?
What are the agency's key performance indicators (KPIs) for measuring success, and how will this data be given to you in regular meetings?
What can you expect from the first 90 days (or equivalent term) of your contract?
What is the expected frequency of updates on the status of your digital marketing campaign?
What is the agency's pricing structure?
Is there any proof of their success in comparable firms to yours?
What do their Google reviews, BBB ratings, and customer testimonials say about them?
You want to be sure you're making the best decision for your business before handing over the reins to a digital marketing service.
What distinguishes CYS from the competition?
At CYS, we utilize inbound marketing architecture because it is geared to today's customers think and act. We can help your firm attract consumers when they're ready to purchase, rather than cold-calling them and hoping they're ready to buy.
To do so, we'll need to figure out how we can help you improve your marketing. We recognize that every business is different, and a one-size-fits-all approach will not help you achieve your marketing goals. That's why we apply our 6-step inbound marketing methodology to find the flaws in your marketing engine. Using this strategy, we'll quickly discover the problems in your sales and marketing funnel, then work backward to create a plan to fix them.
We are capable of doing so. Our T-shaped marketers have a thorough awareness of all facets of marketing and can spot growth possibilities. On the other hand, each has a unique superpower, whether it's the ability to create stunning pictures, write excellent content, or generate more traffic than you ever believed possible. Consequently, every member of our team is capable of making the required changes.
The following are some of the outcomes of our results-driven digital marketing agency's process:
Increasing the organic traffic to your website
It takes a long time to generate and nurture sales-ready leads.
Using new avenues to expand the brand's reach and attract one-of-a-kind consumers
Boosting profits decreases the cost of lead generation
CYS is a data-driven digital marketing agency that may assist you in expanding your company.
Effective digital marketing may help your business generate leads and customers, but doing it on your own can be time-consuming, pricey, and complex. Consequently, many businesses seek the assistance of a digital marketing agency. Contact us right now for a free 30-minute strategy consultation to assess your strengths, weaknesses, and areas of opportunity to see where your marketing may be improved!